vanilla

The White Stuff: How vanilla became shorthand for bland. "But the vanilla that wearies us is rarely vanilla at all. Anywhere from 90 percent to 97 percent of vanilla-flavored products are made with vanillin, a substance found in small quantities in natural vanilla but made synthetically for processed commercial foods. Real vanilla contains hundreds of different components that contribute to its nuanced taste and aroma. It is as different from vanillin as sugar is from Equal; vanilla possesses subtlety and depth, while vanillin is loud, brassy, superficial. And yet most Americans have become accustomed to the latter" Also: did you know that Coca-Cola is made with real vanilla? It's the truth! [via kottke.org]